Cromer’s East End Beach was aligned with hundreds of brave enthusiasts willing to dive into the North sea to raise funds for charity.
The popular North Norfolk Beach Runners Boxing Day run and dip 2015 was in aid of the charity Mesothelioma UK (an asbestos related cancer) in memory of Alec Fraser who died of cancer last Christmas.
The mild weather boosted record crowds to take part in the annual event, which attracts fans from across the globe.
Chairman of NNBR Clive Hedges said: “The Christmas dip started around 28 years ago and this must be the biggest yet. It has grown in strength, we have people from all over the world taking part”
Many of the Boxing Day bathers sported fancy dress to add to the fun, they were cheered on by hundreds of spectators gathered along the promenade, Cromer Pier and the slopes leading into the town.
Amongst those taking part was Miss Cromer Charlotte Crane and her mother who were dressed in a Santa suit for the occasion.
The dip was echoed in other coastal towns in North Norfolk in a display of charitable community spirit.